date:Jun 11, 2014
l-related content.
The campaign is supported by a national on-pack promotion; consumers who purchase participating brands will have the opportunity to claim a Cool Bag Sound System which keeps drinks refreshed whilst playing their favourite tunes.
Consumers enter codes on promotional packs plus a contribution of 7.99 (18+ only) and head online to www.borntobechilled.co.uk to claim their bag.
Carlsberg UK is investing over 2m in the Born to be Chilled refreshment campaign spanning on-pack, ATL