date:Jun 11, 2014
and digital channels, from June through to September.
Jonathan Dee, marketing controller for Occasional Brands at Carlsberg UK, said:
This is a great opportunity to bring together a number of our brands in an innovative cross-portfolio promotion to take maximum advantage of what we know will be a fantastic summer.
Sav Evangelou, executive creative director at The Marketing Store, said:
Born To Be Chilled is an exciting campaign idea because it reflects our audiences perception of themselves