date:Jun 16, 2014
IBM today announced that Pernod Ricard Asia, co-leader in wines and spirits sector worldwide, is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.
This is providing the management team with updated information to make decisions quickly.
Pernod Ricard has established itself as number one in the Premium segment. In Asia, the company operates in 13 markets through local affiliates and focuses on sust