date:Jun 16, 2014
challenging because consumer purchasing habits can change rapidly, said Joanna Tsang, Data Warehouse Manager, Pernod Ricard Asia. In order to continue growth in the region, it is critical for us to remain up to speed with the latest marketing intelligence and IBM's Big Data and Analytics technology allows us to do that.
Since it was established in 1998 Pernod Ricard Asia's data warehouse has grown to more than two terabytes. This is a result of the growth of new markets and data sources, additi