date:Jun 17, 2014
e still on the shelf and growing shows that weve also helped accelerate the acceptance of [organic drinks].
Goldman noted while Coke gave Honest Tea the ability to achieve far greater distribution of its products, he and his team already had established relationships with several organic tea growers, something that Coke, while certainly a large buyer of conventional tea leaves, lacked. However, Honest Teas relationship with the cola giant gave the brand a level of clout that it somewhat lacke