date:Jun 18, 2014
ough 2017 globally.
Shoppers are demanding store experiences and products that are simple, efficient and easy, said Julian Highley, global director of customer knowledge at dunnhumby.
In order to succeed, retailers can consider how to cater for small-basket shopping trips across all store formats.
Whether this means placing popular convenience products near express checkout lanes or also ensuring that these are sufficient for processing small basket shoppers quickly, its clear that retailers