date:Jun 23, 2014
This is forecast to continue in the five years through 2018-19, with industry revenue growing by 11.4 percent to reach $1.3 billion.
Energy drinks carry a more youthful and fresh image than coffee and have been supported by strong advertising campaigns, which has appealed to young consumers, Daniel Ruthven, IBISWorld general manager said.
Over the past five years, the growth of Coca-Colas Mother and Asahis Monster has seen Australian made energy drinks overtake foreign imports in retail sales.