date:Jun 23, 2014
Over this period, energy drinks have grown within the functional beverage production industry, increasing their share of the category from just over 30 percent in 2008-09 to 39.6 percent in 2013-14.
Australia has been late to the party when it comes to embracing energy drinks. As a result, this segment of the drinks industry has long been dominated by foreign products, until now, with very strong uptake of domestic products by young consumers, Ruthven said.
Sports drinks are forecast to decl