date:Jun 23, 2014
innovation happening in the category.
Its also the first time we have worked with Britvic to produce something under license and we are very optimistic about its success.
The squeezy jams taste extraordinarily similar to the drinks and we are confident that we are filling a gap in the existing market with these products.
Its all part of a longer term strategy within the market to reduce sugar and slowly change childrens palates.
The packaging reflects that of the Fruit Shoot drinks range, g