date:Jun 23, 2014
Coca-Cola Enterprises Capri-Sun brand is driving summer sales with the launch of a new on-pack promotion, offering consumers the opportunity to win 100 once-in-a-lifetime experiences.
Designed to increase the appeal of 330ml packs of Capri-Sun to its target 20-30 year old millennials demographic, the Squeeze The Day promotion offer 100 winners the chance to win one of 20 different bucket-list prizes.
These include flying lessons, tickets to a film premiere, and a chance to swim with dolphins,