date:Jun 23, 2014
t there is a much bigger opportunity for Irish beef being sold as a premium 'grass-fed' product.
If even just 1pc of the 500,000 tonnes of beef that is produced here annually was diverted to the US, it would equate to 50m in terms of premium value cuts. Crucially, it would also reduce the industry's dependence on Britain and the EU.
Mr Coveney will be flying out to New York on Sunday to begin a series of meetings with major beef buyers in the hope of securing lucrative contracts for Ireland's