date:Jun 25, 2014
until issues are resolved before making a bid for the business.
On the matter of pricing, he stated, Coca-Cola paid about 20x EBITDA for Glaceau (water), a very high premium, and one that we suspect management would be reluctant to do again, based on public comments the company has made.
However, given the challenges of the CSD market in the United States, we believe that there is still a possibility that Coca-Cola would be interested in buying Monster and potentially paying a similar multiple