date:Jun 25, 2014
favourite in the spreads category, having recently become the number one brand in the UK by volume sales and passing 40m in sales value.
Levi Boorer, customer development director, Ferrero said:
Offering a new and interesting way to enjoy nutella providing excitement, great taste and fun on-the-go, nutella Go! is set to drive incremental sales and category growth, recreating the success it has already enjoyed in other markets.
We recommend that nutella GO! be sited within the single count