date:Jun 26, 2014
-rocket, said Angela Smith, Group Account Director Consumer Products, Roy Morgan Research.
In the year to March 2010, nearly 2.4 million Australian adults drank pre-mixed spirits in an average four weeks, while only a quarter of that (596,000) drank cider in the same period.
No doubt influenced by the excise tax increase on pre-mixed spirits in 2008, the number of pre-mixed spirits drinkers has been steadily declining over the last five years as cider (which was not subject to the tax increase