date:Jun 26, 2014
art of the Cafe de Europa Single Serve Gourmet Coffee rollout, Melitta executed several product sampling and social media giveaway initiatives that increased awareness and trial. Feedback from a recent in-home sampling program included the following:
* Genius! There is nothing I love more than the smell of opening a fresh bag of coffee, but since I've been using my [single-serve brewer] I don't really get to enjoy that anymore. Now I can! These cups will give every coffee drinker the full exper