date:Jun 27, 2014
season begins to sizzle, Czech brewers like SABMiller Plcs Plzensky Prazdroj AS, the maker of Pilsner Urquell, Primator, Budejovicky Budvar NP and Molson Coors Brewing Co.s Pivovary Staropramen AS, are lining up against other international brands to win over drinkers in former Soviet republics to the east and Asia. Czech beermakers are betting they have an edge with campaign ads that tout European Union-protected Czech Beer and props such as 49-foot-tall wooden goats made by the maker of Pilsne