date:Jun 27, 2014
al consumption increased by 11%. But it called for a more rational rate of growth as forecasts become more conservative.
Rabobank analyst Stephen Rannekleiv said: The long maturation process of Scotch adds to the challenges of trying to match current production with uncertain future demand.
The Scotch whisky industry has historically suffered from the acute cyclicality of production, which has led to excess supply followed by periods of shortage.