date:Jun 30, 2014
Euromonitor International. In the U.S., where Rockstar ranks as the third-biggest energy drink brand, the company has increased its retail sales more than five-fold to about $780 million since 2004.
The surge in Las Vegas-based Rockstars popularity has made Russell Weiner, its founder and chief executive officer, a billionaire. The 44-year-old controls 85 percent of the closely held company, according to Orbis, a database of company information published by Bureau van Dijk. His mother, Janet, w