date:Jun 30, 2014
to comment.
Reverse Logic
The energy drink market has been one of the fastest-growing segments in the beverage industry, having doubled in sales since 2007, according to Euromonitor. The growth comes as health- conscious consumers are buying less soda, and follows a 2012 U.S. Food and Drug Administration report that said 18 people died after consuming energy drinks.
Its reverse logic because the secular trend is health and wellness, Kevin Grundy, an analyst with Jefferies Group LLC in New Yo