date:Jul 01, 2014
If 2013 was the year of the #selfie, then 2014 is set to be the year of the #friendsie, according to leading cider brand, Somersby.
A new marketing campaign that kicks off in 20 countries demonstrates how a friendsie (a social version of a selfie), coupled with a Somersby, incites a feeling of togetherness and sharing. The campaign features a TV commercial with brand hero Lord Somersby who encourages people to look at life from a fresh perspective by getting together to share experiences and em