date:Jul 01, 2014
owned for togetherness (via the friendsie). Imagine if friendsie was even declared word of the year in 2014.
On Instagram alone, over 119 million #selfies have been uploaded, yet only a thousand #friendsies. In 2013 the Oxford Dictionary proclaimed selfie as word of the year.
In addition to the TV commercial, the Somersby campaign runs across several communication channels, with social media playing the largest role. It is also supported at point of purchase in on- and off-trade, and will incl