date:Jul 01, 2014
Biscuits efforts to grow its share in the Healthier Biscuit category, in which go ahead! is already a leading brand.
More than one in five UK households buy go ahead! products, resulting in 200 million portioned packs sold each year across Britain .
The campaign includes a 30-second TV commercial featuring a one-shot technique, where the shot is taken from a single camera in one long take.
The ad, created by Grey London, features the light-hearted strapline,The Most Important Snack Of The Day