date:Jul 01, 2014
With the World Cup two weeks in, half of the teams have fought through the group stage to land a coveted spot in the knockout round. Now some marketers are finally breaking ahead of the pack too.
According to YouGov BrandIndex, which tracks consumer perception, Pepsi, Sony, and Coca Cola have all seen a significant brand bump thanks to World Cup-related advertising. McDonalds, on the other hand, has dropped in YouGovs buzz score, which asks interviewees whether they have heard something positiv