date:Jul 01, 2014
e or negative about a brand.
Pepsi, a so-called guerrilla advertiser that did not officially sponsor the World Cup but has run soccer-themed ads, saw their brand awareness jump 4%. Coke, for its part, which is a sponsor, had its word of mouth score grow 5%, according to YouGov.
Yet McDonalds, which has flooded the zone with World Cup ads, lost significant brand perception, says YouGov. Their buzz score dropped 6 points from the baseline.
Initially, one wouldnt have anticipated this, said YouG