date:Jul 01, 2014
ov BrandIndex chief executive Ted Marzilli. He noted that the fast food chains initial ad featuring amazing un-retouched soccer ball tricks had received high praise. But the chains other ads featuring their Peel. Play. Ole. Ole. promotion, were peel-off sweepstake spots reminiscent of their old Monopoly scratch-off games, he said. Compared to others trotting out superstars like Lionel Messi, Cristiano Renaldo and Pele, peeling off stickers may pale in comparison.
And what about the big face-off