date:Jul 02, 2014
any's sales has primarily been in food, which accounts for 80 per cent of its business.
Murrells has both improved results, and slowly reinstated the integrity of the company. The brand was a sleeping giant that had lost its way, he said of his decision to join the Co-op, departing from Danish bacon co-operative Tulip. To be part of a turnaround team that could reconnect with a nation was a challenge I found compelling.
He is positive about the improved ethical reputation of the Co-op:
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