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Nestle sells Juicy Juice business to private equity firm
date:Jul 03, 2014
Brynwood Partners VII L.P., a private equity firm, has acquired the Juicy Juice business from Nestle USA. Terms of the agreement were not disclosed.

Juicy Juice is a maker of reduced-sugar beverages for children. The businesses two primary products are the Juicy Juice brand and Fruitfuls.

We look forward to bringing renewed focus and attention to this great brand that has, and continues to hold, a special place with families over many generations, said Henk Hartong III, senior managing partner

12/24 23:22