date:Jul 03, 2014
n launching to great acclaim.
Praised by The Guardian and listed as The Drums Ad of the Day, the advert is continuing to run across popular slots on ITV2, Channel 4, 5 and Sky.
Supported by a big social media drive and promotional material in outlet, the total reach of the campaign is 16.5 million consumers and counting.
Simon Green, Global Brands Marketing Director, said:
The massive Hooch campaign has already put OOOCH on the lips of a new generation, with 31% of all UK adults aged 18-24 s