date:Jul 03, 2014
Canadean surveyed 2,000 UK adults and found that 33 percent of UK consumers snack on cereal without milk throughout the day, and that 5 percent of respondents snack on dry cereal daily.
The report found that those aged between 20-24 years old are the most likely to graze on cereal throughout the day (59 percent), while those aged 25-29 years old are most likely to graze on cereal daily (18 percent). Canadean say that these figures highlight a huge opportunity for cereal manufacturers to develop