date:Jul 04, 2014
This past week both ConAgra Foods, Inc., and General Mills, Inc., issued their earnings for the fourth quarter and full year. Both companies struggled and cited a reduction in promotional efficiency as one reason. It would seem increased competition for promotional space at retail is resonating throughout the food and beverage industry, forcing consumer packaged goods companies to become more creative in their merchandising and promotional efforts.
It is not a question of price point erosion