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Japan's brewers quench summer thirst with canned cocktails as beer sales slide
date:Jul 04, 2014
Japanese brewers will release their longest-ever line-up of canned cocktails this summer as fizzy concoctions come to the fore in efforts to offset a decade of declining beer sales.

Brewers such as Kirin Holdings Co Ltd have long tried to retain drinkers by making ever-cheaper, beer-like beverages. But changing tastes among Japan's youth have seen beer drinks giving up fridge space to highballs, white-wine spritzers and pineapple-flavored rum cocktails.

These so-called Ready-to-Drink (RTD) coc

12/23 14:56