date:Jul 07, 2014
Jack Daniels, part of the Bacardi Brown-Forman Brands portfolio, is hoping to create a buzz for Jack Daniels Tennessee Honey, with a high profile consumer marketing campaign and continued investment in the off-trade.
Designed to drive awareness and trial, the campaign kicks off from July and will target consumers at a variety of touch points during the key summer purchasing period and beyond.
As well as TV, print, cinema and out-of-home advertising, the integrated campaign includes PR and digi