date:Jul 07, 2014
brand front of mind.
Crispin Stephens, Trade Marketing Manager, said:
Jack Daniels Tennessee Honey has surpassed all expectations, however we want to ensure we continue to drive category growth and recruit new consumers into the trademark.
The new 2014 marketing campaign will see an increased media spend, demonstrating our continued investment in the brand whilst the range of fractionals ensure convenience retailers have the right formats and price points for their customers.
Wed therefore s