date:Jul 08, 2014
activity after dark. The unexpected and ownable visual style helps avoid Caribbean clich, while the depth and richness of colour is unique within the world of rum, ensuring the brand stands out on the back bar and issues a real challenge to the category.
To build on the history and authenticity of the duppy story, BB chose an evocative illustrative and typographic style inspired by 1930s travel posters. The foiled monogram and sunburst enhance the brands premium cues and emphasise the contrast