date:Jul 09, 2014
Following its brand re-launch, childrens soft drink Panda is set to embark on a nationwide consumer advertising and PR campaign in August and September, to coincide with the Back to School season, targeting its new audience of mums of four eight year olds.
The activity will include national consumer press advertising in major lifestyle publications such as New, Closer, Star and Inside Soap, directly appealing to the core audience.
A targeted consumer PR campaign will take place throughout Au