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Grolsch’s beer in a jar – a new experience for lager drinkers
date:Jul 10, 2014
ir cupboards. O'Connor says: Grolsch's 'The Jar' will boost brand loyalty long-term. Consumers feel more connected to brands that have a presence in their home, with novel branded glassware acting as a memory aid and thirst generator.

Lager drinkers are experience-seekers

Canadean's data shows that lager drinkers are on the lookout for new experiences, with this desire prompting almost 14% of consumption in the lager market. Products that can offer something unique to consumers will experience

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