date:Jul 10, 2014
g into in the States. The overall size of the market is 700m. Now we are not going to be anything in that range.
But what we would be heading into is a specific grass-fed beef and niche market. Possibly the diaspora as well but not necessarily.
When you build on the Origin Green and sustainability argument, I think we have a good chance and that is the view of Bord Bia as well. Its positive news and we are working towards it.
Moran also noted that agriculture and, particularly, beef will be a