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Yogurt appeal rising globally, says DSM
date:Jul 14, 2014
rs indicate that gastrointestinal health is the key influencer (76%), Turkish and French respondents cited bone health as their main concern (72% and 59%).

Consumers are well aware of the vitamins and minerals that naturally occur in yogurt and link it clearly to the health benefits they demand. Besides calcium, consumers are also looking for proteins and probiotics. In particular Chinese consumers are looking for probiotics in yogurt (83%) as health claims have started to impact perceptions o

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