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Choice questions marketing tactics of powdered milk brands
date:Jul 15, 2014
The World Health Organisation Code bans the marketing of infant formula for children under the age of one, however there is no restriction on manufacturers advertising toddler and junior milks for babies over 12 months.

Choice says that these junior milk products are designed to appeal to parents of older children, however many parents are unaware that such products are unnecessary after the child turns one.

We believe the branding of toddler and junior milk is too similar to infant formula, a

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