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McDonald’s re-positions marketing in global slowdown
date:Jul 26, 2012
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The Loose Change Menu introduced in late March has helped drive guest count and sales. And as expected, once customers realise that this value offering is not going away, the use of the menu has levelled out and they are beginning to trade up to other items like extra value meals, he added.
The idea of a loose change menu is a growing marketing trend across the fast-food industry with KFC introducing its Streetwise Meals and Hungry Jacks the Penny Pinchers Menu.

12/21 16:58