date:Jul 17, 2014
v as a better way to drink, the company says.
Weve been very successful with Veev over the last six years, especially on-premise, but weve made this change based on our research with consumers and top mixologists from around the country and our aspirations to take our brand to new heights, says Co-founder Carter Reum.
The new liquid is complemented by a redesigned bottle with a more prominent new logo that showcases the signature Veev leaves. The new bottle will be shelved in the vodka aisle