date:Jul 17, 2014
with a hangtag that carries the What Vodka Should Be tagline along with a New Look | Now 70 Proof burst.
Additionally, a new brand campaign that encourages consumers to cheat on vodka will launch this week and is intended to break through the clutter and spark a little controversy, the company says. The ads will encourage bartenders and consumers alike to break from their boring drinking routines and cocktail menus to try something new, exciting and better tasting. As part of this campaign, Ve