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Portman Group: Direct Beers in breach of alcohol marketing rules
date:Jul 18, 2014
our (contrary to Paragraph 3.2b).

Complaints to the Panel regarding Direct Beers' Grumpy Git and Lazy Sod products, however, were not upheld.

All of the complaints about Direct Beers were submitted by the Public Health Team at Newcastle City Council.

Direct Beers asserted that none of its products were intended to appeal to under-18s, and explained that the vast majority of its drinks were sold in person at retail events, where it operated a Challenge 25 policy.

The Panel was concerned, howe

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