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Nestlé’s U.S. Chocolate Ambitions Melted by Lindt Deal
date:Jul 21, 2014
rease sales during the summer, the industrys quietest period, with mint, peanut-butter and coconut-flavor Girl Scout Crunch bars.

Its a clever way of cross-branding, where Nestl can leverage the brand equity of Girl Scouts, said Euromonitor analyst Lianne van den Bos. I can see it work.

Nestl shares were unchanged at 69.15 Swiss francs at 9:51 a.m. in Zurich.

Trung-Tin Nguyen, a hedge-fund manager at Trimax Capital AG in Zurich, suggests that Nestl not worry about the U.S., where its an also-

12/20 19:52