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Heineken supports reformulated Heineken Light beer with new campaign
date:Jul 23, 2014

We want everyone to try Heineken Light this summer, and we think Neil Patrick Harris is the perfect guy to help tell the world that this is the best-tasting low-calorie lager in a witty and humorous way, said Colin Westcott-Pitt, vice president of marketing for Heineken USA, in a statement.

The reformulated Heineken Light recipe still contains 99 calories but now features the addition of Cascade hops, which commonly are used in IPAs to create a fuller flavor, crisper aftertaste and a clean fin

12/22 22:32