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Heineken supports reformulated Heineken Light beer with new campaign
date:Jul 23, 2014
ish, the company says. Industry research revealed that 40 percent of consumers between the ages of 21 and 27 prefer a fuller-flavored light beer, according to Consumer Edge Insights Beverage DemandTracker, it adds.

In addition to the reformulation of Heineken Light, the company redesigned the packaging. The Heineken Light Star Bottle has a taller, slimmer neck and curved embossment, it says. Additionally, this month Heineken released Heineken Light in new 8.5-ounce slim cans.

Heineken Light wi

12/22 22:33