date:Jul 24, 2014
r store and service improvement.
In the long term, the plan is to incorporate the technology into retailers' loyalty programmes, which would track shoppers' movements around the store via their mobile phones, and offer them promotional material, discounts and rewards based on their shopping preferences. There could also be potential to link the technology to individual retailers' apps.
Proximus aims to target all the main retailers in Europe and to establish a base in America by the end of 201