date:Jul 28, 2014
A G Barr is building on its Rockstar Xdurance range with the launch of new Xdurance Electric Fruits.
Since launching in August 2011, Rockstar Xdurance Blue has seen sales of over 40 million and is currently the UKs fastest selling Big Can flavoured energy drink.
Adrian Troy, head of marketing for A G Barr said: Rockstar Xdurance, which is designed to prepare consumers for extreme mental and physical performance, really strikes a chord with shoppers.
New Xdurance Electric Fruits will offer fan