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Hershey Profits Rise 5.4% Despite Rising Commodity Costs
date:Jul 28, 2014
n. Selling, marketing and administrative (SMA) expenses, excluding advertising and related consumer marketing, were about the same as the prior year as higher selling and employee related costs were offset by a favorable gain of $5.6 million on a foreign currency exchange contract. Due to the timing of new product launches, a reduction in advertising production costs and a decision to shift resources to other areas in the second quarter, advertising and related consumer marketing expense decline

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