date:Jul 29, 2014
s it makes a point of developing traditional Chinese flavours such as snow pear and pickled plum.
There are a lot of things that Chinese prefer localized, said Bruce Rockowitz, chief executive of Global Brands Group and former CEO of global sourcing firm Li Fung. Foreign brands haven't adapted well enough.
In a bid to fend off competition, market leader Coca-Cola launched small-sized products, which helped boost its China sales. It also offered shoppers discounts, like rival PepsiCo.
Coca-Co